Intent Data
See who's researching a remodel in your market
Homeowners researching bathroom, kitchen and home remodeling projects in your ZIPs and cities — refreshed weekly.
Intent data is a separate product from our leads. Each record shows only that a person researched a topic on a date — for example, Researched "walk-in shower cost" on 2026-11-04. It does not mean someone has hired a contractor or is ready to buy, and these people have not asked to be contacted.
Direct mail
Send postcards and offers to households researching a bathroom or kitchen remodel in your ZIPs.
Digital ads
Upload ads-only hashed audiences to Facebook, Google and other ad platforms.
Email nurture
Add contact records to a nurture sequence that follows your own consent and CAN-SPAM rules.
Pricing
Get a free count, field coverage and a masked sample before you buy. Paid from your existing wallet.
| Search | Contact record | Ads-only (hashed) | Order minimum | Exclusive ZIP / week |
|---|
Optional weekly refresh delivers net-new records only. Exclusive by ZIP means only one buyer gets a given ZIP for that search.
Compliance
- These are not opted-in consumers and are not leads. Records show online research activity only.
- No calls or texts to these records without your own TCPA-compliant consent from the consumer.
- Numbers on the national Do Not Call list are already removed, but you must scrub against your own internal DNC and suppression records.
- No resale, sharing or sublicensing of records.
- You will honor consumer deletion requests within 10 business days.
Intent data FAQ
Is intent data the same as a lead?+
No. Intent data shows people who researched a home remodeling topic online. They have not opted in to be contacted and are not part of your lead feed, returns or lead inventory.
How much does intent data cost?+
Pricing is shown in your dashboard before you buy.
Can I call or text these records?+
Not without your own TCPA-compliant consent from the consumer. Use intent data for direct mail, digital ads and email nurture.
How often is it refreshed?+
Weekly. You can turn on a weekly refresh that delivers net-new records only.